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Adgorithms wins 'significant' wellness-focused customer

By Josh White

Date: Friday 17 Mar 2017

Adgorithms wins 'significant' wellness-focused customer

(ShareCast News) - Adgorithms, the creator of artificial intelligence marketing platform 'Albert', announced a significant new customer win on Friday.
The AIM-traded firm said following the successful implementation of the company's "land and expand" growth strategy, it secured a 12 month rolling contract with one of the world's largest nutrition, health and wellness companies, which remained unnamed.

As part of the agreement, Adgorithms will deploy Albert across all the customer's online advertising campaigns, focussing on its leading brand within its largest South American market.

Management expected the contract to generate a minimum of $0.3m in annual software-as-a-service fees.

"This contract win follows a four-month pilot in which Albert was compared with the customer's existing advertising agency, which is a subsidiary of a leading global network," the board said in a statement.

"During the pilot, Albert consistently delivered superior return on investment metrics when compared to previous campaigns managed by the incumbent agency.

"In addition, Albert provided greater transparency, control and valuable marketing insight during the pilot."

The company's board of directors said they believed the announcement was a significant milestone for Adgorithms and its core software platform.

"The company believes securing such a high profile and sophisticated brand and outperforming an established and global advertising agency, represents further validation of the significant value Albert can generate."

Adgorithms said it was continuing to develop its list of growing pilots with leading global brands and remained confident in the overall long term growth prospects of the business.

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