Sosandar (SOS)

Sector:

Retailers

Index:

FTSE AIM All-Share

 18.50p
   
  • Change Today:
      0.000p
  • 52 Week High: 36.00p
  • 52 Week Low: 18.00p
  • Currency: UK Pounds
  • Shares Issued: 221.41m
  • Volume: 55,664
  • Market Cap: £40.96m

Sosandar hails exceptional trading as it hits sales milestone

By Abigail Townsend

Date: Wednesday 27 Nov 2019

LONDON (ShareCast) - (Sharecast News) - Online retailer Sosandar called autumn trading "exceptional" on Wednesday, after a marketing campaign helped it surpass net monthly revenues of £1.0m for the first time.
The Aim-listed womanswear specialist said total sales for the six months to 30 September jumped by 53.0% to £2.82m and that momentum had continued into the second half.

Chief executives Ali Hall and Julie Lavington said there had been "record" periods of trading in September and October, "both of which were up over 100% versus the prior year. October was the first month we saw net revenues (post returns) surpass £1m, a performance which November is on course to exceed."

In September, Sosandar launched its a television advertising campaign, which helped e-mail sign ups surge 224% during the month.

"We are delighted to be reporting on a period of significant progress for Sosandar," noted Hall and Lavington. "The investments that were made in the latter part of the second quarter have resulted in exceptional autumn trading."

Interim gross profit increased from £1.01m to £1.5m, but the underlying EBITDA loss widened from £1.96m to £2.7m following increased investment in staff, product and marketing.

Returns decreased to 49%, compared to 52% a year earlier, which Sosandar attributed to "increasing data in business influencing product development". The customer database grew 76%, with active customers increasing by 70%.

Greg Lawless, analyst at Shore Capital, Sosandar's nominated advisor, said: "Sosandar's test and repeat marketing campaigns, including selective TV advertising slots on, among others, ITV's Good Morning Britain and I'm a Celebrity, is resonating extremely well. This is raising both brand awareness and acquiring new subscribers.

"In our view, the company remains firmly on track to break even in 2021. We believe that the company is on the right path to scale and is appropriately investing in future growth."

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Sosandar Market Data

Currency UK Pounds
Share Price 18.50p
Change Today 0.000p
% Change 0.00 %
52 Week High 36.00p
52 Week Low 18.00p
Volume 55,664
Shares Issued 221.41m
Market Cap £40.96m

Sosandar Star Ratings

Compare performance with the sector and the market.
more star ratings
Key: vs Market vs Sector
Value
52.46% below the market average52.46% below the market average52.46% below the market average52.46% below the market average52.46% below the market average
10.64% below the sector average10.64% below the sector average10.64% below the sector average10.64% below the sector average10.64% below the sector average
Price Trend
5.09% below the market average5.09% below the market average5.09% below the market average5.09% below the market average5.09% below the market average
37.25% above the sector average37.25% above the sector average37.25% above the sector average37.25% above the sector average37.25% above the sector average
Income Not Available
Growth
52.99% above the market average52.99% above the market average52.99% above the market average52.99% above the market average52.99% above the market average
56.00% above the sector average56.00% above the sector average56.00% above the sector average56.00% above the sector average56.00% above the sector average

What The Brokers Say

Strong Buy 1
Buy 0
Neutral 0
Sell 0
Strong Sell 0
Total 1
strong_buy
Broker recommendations should not be taken as investment advice, and are provided by the authorised brokers listed on this page.

Sosandar Dividends

No dividends found

Trades for 01-Jul-2022

Time Volume / Share Price
16:29 3,236 @ 18.54p
15:26 525 @ 18.54p
08:25 50,000 @ 18.50p
08:24 1,903 @ 18.38p

Sosandar Key Personnel

CFO Stephen Dilks

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