Sosandar (SOS)

Sector:

Retailers

Index:

FTSE AIM All-Share

30.75p
   
  • Change Today:
    -0.75p
  • 52 Week High: 36.00p
  • 52 Week Low: 13.63p
  • Currency: UK Pounds
  • Shares Issued: 221.11m
  • Volume: 528,052
  • Market Cap: £67.99m
  • Beta: 0.77

Sosandar to join forces with M&S as retailer boosts brand offering

By Abigail Townsend

Date: Thursday 11 Mar 2021

LONDON (ShareCast) - (Sharecast News) - Women's fashion brand Sosandar has agreed a partnership with Marks & Spencer, part of a concerted effort by the high street retailer to bolster its online offering.
Under the deal, Sosandar will sell a selection of its products through M&S as a third-party online retailer from late March.

The Aim-listed online retailer is seeking to improve its sales and earnings as well as increase brand awareness through a number of third-party partnerships. The deal with M&S is its third with a big name high street retailer after it agreed deals with John Lewis and Next last year. Sosandar said sales from these deals to date had been strong, including a "record" month in February.

Marks & Spencer, meanwhile, is looking to expand its offering by selling a wider selection of brands online. Along with Sosandar, it has signed deals with Hobbs, Joules, Sloggi, Seasalt Cornwall and White Stuff, among others. It also acquired the Jaeger brand out of administration earlier this year.

Neil Harrison, director of brands at M&S, said the move was intended to help "turbocharge" online growth. The offering will be sold and marketed under the banner Brands at M&S.

Sosandar said: "This milestone agreement demonstrates the ever-growing appeal of our offering to our target market and the potential Sosandar has to expand through third party brands."

As at 1100 GMT, shares in Sosandar were ahead 6% at 18.62p, while M&S was largely flat at 157.37p.

Shore Capital said: "The M&S partnership should allow Sosandar to further increase brand awareness across a relatively similar customer demographic and so help drive incremental sales and position the Sosandar business to become cash generative over time, especially once more normal trading conditions return, and the business continues to scale up."

Shore Capital is broker and nomad to Sosandar.

Email this article to a friend

or share it with one of these popular networks:


Note 1: Prices and trades are provided by Digital Look Corporate Solutions and are delayed by at least 15 minutes.

 

Sosandar Market Data

Currency UK Pounds
Share Price 30.75p
Change Today -0.75p
% Change -2.38 %
52 Week High 36.00p
52 Week Low 13.63p
Volume 528,052
Shares Issued 221.11m
Market Cap £67.99m
Beta 0.77

Sosandar Star Ratings

Compare performance with the sector and the market.
more star ratings
Key: vs Market vs Sector
Value
65.8% below the market average65.8% below the market average65.8% below the market average65.8% below the market average65.8% below the market average
46.67% below the sector average46.67% below the sector average46.67% below the sector average46.67% below the sector average46.67% below the sector average
Price Trend
80.36% above the market average80.36% above the market average80.36% above the market average80.36% above the market average80.36% above the market average
69.81% above the sector average69.81% above the sector average69.81% above the sector average69.81% above the sector average69.81% above the sector average
Income Not Available
Growth
58.09% above the market average58.09% above the market average58.09% above the market average58.09% above the market average58.09% above the market average
51.02% above the sector average51.02% above the sector average51.02% above the sector average51.02% above the sector average51.02% above the sector average

What The Brokers Say

Strong Buy 1
Buy 0
Neutral 0
Sell 0
Strong Sell 0
Total 1
strong_buy
Broker recommendations should not be taken as investment advice, and are provided by the authorised brokers listed on this page.

Sosandar Dividends

No dividends found

Trades for 08-Dec-2021

Time Volume / Share Price
11:07 17 @ 30.51p
11:07 10 @ 30.99p
10:17 775 @ 31.22p
09:16 100,000 @ 31.20p
08:36 100,000 @ 30.50p

Sosandar Key Personnel

CFO Stephen Dilks

Top of Page